Revealing Consumer Behavior toward Green Consumption

Abstract

The aim of this study was to determine the relationship between the attitudes and behaviors of the administrative staff of four Baku universities toward the consumption of environmentally friendly products. The study used 536 consumer questionnaires belonging to different socio-economic and demographic consumer groups. The survey evaluated the factors that affected purchasing decisions, purchase intentions, awareness, attitudes and behaviors toward green products of respondents living in an urban area. The results from the survey were analyzed using one-way MANOVA analysis. According to the results of the study, the green consumer behaviors of the survey participants differed according to age, the number of household members, marital status, education level and income. At the same time, the main indicators that consumers paid attention to were price, brand, appearance, advertising, expert opinion and label information. The level of importance of these indicators varied according to the education, income and number of household members of the participants. The results showed that the participants of the survey were partially sensitive to the environment.

Consumers’ Awareness, Behavior and Expectations for Food Packaging Environmental Sustainability: Influence of Socio-Demographic Characteristics

“…[ 46 , 47 ]. Education level slightly influenced what consumers’ think is important to be on labels; this is in disagreement with Zeynalova and Namazova, who instead states that a higher level of education leads to greater interest in the information on the label [ 48 ]. Only two significant differences were observed in the indication of packaging material and type of recycling collection, whereby the least educated people were found to be the least interested.…”

Tourists' attitudes toward green product buying behaviours: the role of demographic variables

“…People's environmental sensitivity helps them have positive attitudes toward businesses' environmental practices (Jeong et al, 2014). While determining the traits of consumers who are sensitive to the environment and buy green products, demographics and personality traits along with attitudes are considered to be identifying factors (Zeynalova & Namazova, 2022). Kumar & Ghodeswar (2015) found that women, individuals with high income, those who are married, and those over 45 to behave responsibly toward the environment and tend to prefer green products.…”

Determining the effects of government's perceived ecological roles on Chinese consumers' proenvironmental attitude, and green consumerism: The moderating effect of greenwashing perceptions

“…Likewise, the call for future research on adopting green behavior through integrating internal and external factors (Sajeewanie et al, 2019); the inadequacy of information hindering green behavior (Guru & Ranchhod, 2005). However, Zeynalova and Namazova's (2022) research reported that green behavior varied by customers' level of education, income, and family size that overall customers tend to demonstrate partial sensitivity to environmental concerns. Hence, to address the calls for empirically supported evidence, the present study focused on determining the root causes and effects of environmental partners' normative roles in achieving green consumerism and its interactions with greenwashing perceptions.…”