Revealing Sukamandi Village as a sustainable tourism destination in Subang Regency, Indonesia

Abstract

Sukamandi Village in Subang Regency, Indonesia, demonstrates significant potential for developing nature-based tourism as part of national and regional initiatives to promote community welfare. This research aims to reveal Sukamandi village as a sustainable tourism destination in Subang Regency. We used a qualitative approach to assess Sukamandi’s tourism potential, utilizing field surveys, interviews, literature reviews, and tourist satisfaction data. The research reveals that Sukamandi Village possesses strong natural attractions, primarily Bukit Jamali and Curug Cibingbin, complemented by picturesque mountain vistas, clear rivers, clove plantations, and local agricultural products. A trial itinerary with six local and international tourists yielded positive feedback, particularly regarding scenic views and local cuisine. However, the study identifies several challenges hindering optimal tourism development: 1) Tourism management remains largely voluntary, lacking a professional team for consistent, high-quality service; 2) Limited accessibility, with small roads and considerable distances between attractions, poses logistical challenges; 4) Inadequate internet and cellular connectivity affects the tourist experience to upload their activities. To realize Sukamandi’s full tourism potential and drive local economic growth, the study recommends enhancing physical and digital accessibility, upgrading infrastructure, implementing comprehensive disaster risk management, and increasing tourism promotion efforts.