Revealing the essence of value‐in‐being: A Heideggerian paradigm of value co‐creation

Alimamy, Saifeddin; Chylinski, Mathew; Deans, Kenneth R.; Gnoth, Juergen

doi:10.1002/mar.21867

Cited by 2 publications

(2 citation statements)

References 41 publications

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“…Given that a substantial part of these cognitive processes unfolds in consumers' unconscious minds, it is not uncommon for individuals to possess limited awareness of the underlying reasons behind their behavior (Woodside, 2004). The complexities of the human psyche, as highlighted by (Alimamy et al, 2024), underscore the significance of exploring the unconscious dimensions of consumer cognition for a more comprehensive understanding of their interactions within the phygital landscape.…”

Section: Phygital Environmentsmentioning

confidence: 99%

“…By investigating these subjective perspectives, researchers can gain valuable insights into the diverse ways individuals interpret and derive meaning from their experiences (e.g. Alimamy et al, 2024). The utilization of qualitative data collection and analyses methods such as narrative analysis, discourse analysis and interpretive phenomenological analysis provide a comprehensive framework for uncovering and understanding these subjective meanings (e.g.…”

Section: Qmr 273mentioning

confidence: 99%

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Understanding consumer behavior in phygital environments: an interpretivist methodological framework

Yao,

Chan,

Yao

2024

QMR

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Purpose Due to rapid digitalization, the emergence of the “phygital” environment, which blends physical and digital experiences, creates unique challenges for researchers. This paper aims to introduce an interpretivist methodological framework designed to understand consumer behavior in phygital environments. The framework enables an in-depth exploration of the contextual factors, subjective experiences, personal emotions and social networks that influence consumer behavior in this space. Design/methodology/approach The framework was developed after a thorough literature review of the phygital environment and interpretivist research landscape. Consistent with the phygital transformation theory, this approach allows researchers to go beyond the limitations of purely quantitative methods, gaining a deeper understanding of consumer behavior in phygital environments. The framework is organized into four meticulously designed pillars, each focusing on specific aspects of research and using distinct data collection and analysis approaches. Findings The systematic framework facilitates exploration of various dimensions of consumer experiences in phygital settings through qualitative research techniques. Uncovering the richness of contextual factors, subjective meanings, consumer experiences and social interactions within the phygital environment yields meaningful insights into consumer decision-making and preferences. These insights help marketers craft better phygital marketing strategies. Originality/value This interpretivist framework presents a unique approach for researchers hoping to investigate consumer behavior in phygital environments. It offers deep insights and understanding of this largely unexplored space, contributing to the evolving body of knowledge in phygital studies.

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Section: Phygital Environmentsmentioning

confidence: 99%

Section: Qmr 273mentioning

confidence: 99%

Understanding consumer behavior in phygital environments: an interpretivist methodological framework

Yao,

Chan,

Yao

2024

QMR

View full text Add to dashboard Cite

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Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model

McLean,

Krey,

Barhorst

2024

Psychology and Marketing

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While discourse on technology and consumer well‐being has been at the forefront of academics' and practitioners' agendas, the theoretical understanding of the complex interplay between technology and consumer well‐being has remained tenuous. To address this gap in our understanding of technology's influence on consumer well‐being, this research provides a comprehensive literature review of recent articles published in Psychology & Marketing. Findings indicate a double‐edged sword where technology has the propensity to not only foster a state of negative well‐being but can also enhance consumers' well‐being. Additionally, a technology well‐being paradox is uncovered whereby technology is used to manage the negative effects of technology use. Accordingly, we introduce the Technology and Consumer Well‐being Paradox Model that incorporates technology's propensity to enhance, diminish, and manage eudaimonic and hedonic consumer well‐being. Furthermore, the influence of the purpose of technology use and changes to consumer well‐being over time with technology use are also considered. Finally, we provide pertinent avenues for future research to further understanding on the technology and consumer well‐being paradox.

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Revealing the essence of value‐in‐being: A Heideggerian paradigm of value co‐creation

Cited by 2 publications

References 41 publications

Understanding consumer behavior in phygital environments: an interpretivist methodological framework

Understanding consumer behavior in phygital environments: an interpretivist methodological framework

Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model

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