Revealing the Subtleties

Abstract

Qualitative research methodologies have long been undervalued and overshadowed by quantitative approaches in science and management. However, there is an inherent attractiveness and power in qualitative studies that lies in their ability to unveil the nuanced complexities and rich contextual elements often overlooked by purely numerical analyses. This chapter aims to illuminate the intricate artistry of conducting impactful qualitative research within these domains. The chapter also navigates the intricate process of data analysis, interpretation, and theory-building, underscoring the importance of reflexivity, triangulation, and the iterative nature of qualitative inquiry. Ultimately, this chapter serves as a compelling manifesto for embracing the subtleties of qualitative research, recognizing its vital role in uncovering the rich tapestry of human existence and organizational realities within the scientific and managerial realms.