The COVID-19 pandemic has undeniably exerted a profound impact on the global travel and tourism industry, prompting stakeholders within this sector to ardently pursue rejuvenation strategies and explore viable business models conducive to accommodating the evolving preferences of travelers in a post-pandemic landscape. This issue presents a compelling invitation for scholarly inquiry, particularly in leveraging technological innovations to foster the advancement of the tourism sector, emphasizing comprehending the pandemic’s consequences on industry dynamics. Additionally, this issue explores a critical examination of tourists’ experiences, offering a rich vein of academic exploration.