Revenue enhancement, Part 2

Much of the past research on revenue management (RM) has focused on forecasting and optimization models and, more recently, on adaptation of RM to the specific needs in various industries, such as restaurants, car rental, transport and even health care services. Surprisingly, although many industries have become increasingly customer-focused, the customer seems to have been relatively forgotten in this stream of research. Our intent in this monograph is to help explore the role of marketing in RM in more depth.

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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Kimes

Wirtz²

2015

FNT in Marketing

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Revenue enhancement, Part 2

Cited by 1 publication

References 3 publications

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

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