“…Hotel RMS traditionally assume that demand for each rate class is distinct and independent of the alternative options hotel guests have when booking a room. To challenge this common assumption and to incorporate other important buying behaviour aspects, customer choice models have been proposed in the revenue management literature (e.g., van Ryzin, 2004a, 2004b;Liu and van Ryzin, 2008;Erdelyi and Topaloglu, 2010;Aydin et al, 2012;Meissner and Strauss, 2012;Sierag et al, 2015). When customer choice behaviour is incorporated, data analysis research will be especially important as in order to apply customer choice modelling to hotel revenue management practice successfully the appropriate choice (and estimation) of model parameters is crucial (e.g., van Ryzin, 2005;van Ryzin and Vulcano, 2013;Newman et al, 2014).…”