Reversal sprawl. Land-use regulation, society and institutions in Proseccotown

Basso, Matteo; Vettoretto, Luciano

doi:10.1016/j.landusepol.2020.105016

Cited by 13 publications

(8 citation statements)

References 26 publications

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“…The increase of wine production in those regions has contributed to the rise of public concern about pesticide treatment intensification and residents' exposure, which resulted, in the case of the Veneto region, into a request for a referendum about pesticide use in the local areas [35,36]. Over the last years, research has described [37] and analyzed how the territorial and landscape consequences of vineyard expansion in the Veneto Region and Prosecco areas have triggered social conflicts [38][39][40]. Basso and Fregolent [41] have also proposed options to the monocultures, in order to cope with the correlated environmental and social issue.…”

Section: Introductionmentioning

confidence: 99%

The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia

Pizzol¹,

Luzzani

Criscione³

et al. 2021

Sustainability

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This study aimed to investigate the awareness of Corporate Social Responsibility (CSR) among wineries located in the Italian regions of Veneto and Friuli Venezia Giulia (FVG) (1), (2) the obstacles (3) and market drivers of its implementation (4), the practices and range of actions that are concretely implemented in the field of CSR (5), the implications that this management approach can have on company performance (6), and the communication tools used. The methodology adopted is based on a qualitative approach integrated with quantitative measures. In total, 28 wineries participated in the study. The results show that all of the wineries were aware of the importance of implementing CSR, although they mainly refer to environmental issues. Sponsorship in fair trade activities is considered the most relevant market driver, while Italian consumers are generally perceived as not particularly interested in sustainable wine production. The practices implemented are mainly focused on reducing environmental impact. Interesting insights have emerged from this study, such as an unusual disparity between theoretical knowledge and practical implementation of socially responsible activities, a tendency to adapt the entrepreneurial style towards CSR, as well as a fundamental willingness to implement good practices that go beyond the legal requirements currently in force.

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Section: Introductionmentioning

confidence: 99%

The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia

Pizzol¹,

Luzzani

Criscione³

et al. 2021

Sustainability

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show abstract

“…An approach based on the catchment level is necessary, especially in areas as the Prosecco DOCG, characterised by a fragmented landscape with an alternation of orchards, vineyards, other cropped areas, natural areas, rivers, and ponds. A general concern for this area is also related to the LULC changes driven by Prosecco DOCG expansion, which increased from 4000 ha in 2000 to 5700 ha in 2010 and well beyond 8000 ha in 2021 (Visentin and Vallerani 2018, ISPRA 2018, Basso and Vettoretto 2020, Consorzio Tutela Conegliano Valdobbiadene 2014, 2016.…”

Section: Discussionmentioning

confidence: 99%

“…In the last decade, sparkling wine production globally increased by an annual rate of 7% in value and 6% in volume, making Prosecco a paradigmatic case of the At present, vineyard cropland occupies about 32% of the whole surface of the DOCG area, and they represent about 50% of all farmlands, making de facto Prosecco a monoculture agro-system (Basso and Vettoretto 2020).…”

Section: The Docg Wine Production Territorymentioning

confidence: 99%

Pesticide contamination of freshwater ecosystems: mapping vulnerable areas and mitigation scenarios in the Prosecco DOCG wine production area

Pappalardo

Ferrarese

Pizarro

et al. 2022

Environ. Res. Lett.

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Freshwater ecosystems are the most vulnerable environments worldwide and the most biodiverse, providing essential ecosystem services. The role of land management in agriculture is paramount with the dramatic increase in pesticides: two million tonnes used worldwide (47.5% herbicides, 29.5% insecticides, and 17.5% fungicides) are jeopardising freshwater ecosystems. Concerns about the risk of pesticide contamination from viticulture have led to implementing nature-based mitigation measures (buffer strips and hedgerows) and technical improvements. The general aim is to assess spatial proximity among vineyards and river networks within the Prosecco DOCG area to identify potential critical areas for pesticide contamination. Specific objectives are: i) mapping vineyards within the Prosecco DOCG area, ii) identifying river banks with a higher probability of experiencing pesticide contamination, and iii) mapping critical areas potentially affected by pesticide contamination. Spatial modelling was based on very high geometric resolution ortophotos (50 cm), LiDAR data (1 m), and morpho-hydrological parameters of the river network. Proximity and morpho-hydrological modelling showed that due to little distance from Prosecco cropland (5–20 m), freshwater ecosystems may be affected in different basins by spray drift pesticide contamination. Distances between vineyards and streams were shown to be critical, as 35.7% and 13.9% of river banks were within 20 m and 5 m distance from vineyards, respectively. Furthermore, 52% of basins presented river banks intersecting vineyards at 5 m, while 37% were within 20 m distance. Such hotspots should be investigated in the field for watershed-based quality assessment. However, mitigation scenarios indicate that spray drift contamination might be reduced by 75%, minimising the effect from 20 m to 5 m distance from vineyards and, therefore, avoiding reaching part of riparian and aquatic ecosystems. Geovisualisation of river banks proximity at watershed level offered insight into area with high probability of experiencing pesticide contamination from vineyards due to spray drift.

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“…A follow-up documentary released in 2017 includes footage with the director of the DOC consortium – where he indicates that the new rules promoted at the local level have banned the use of glyphosate, thus going beyond EU and Italian regulatory standards. 13 This is indeed a sign of environmental upgrading, but one that is based on reaction to pressure from local committees, not from international buyers of Prosecco (Basso and Vettoretto, 2020; Ponte, 2021; Visentin and Vallerani, 2018), aimed at maintaining their ‘social license to operate’ (e.g., Moffat et al, 2016).…”

Section: Environmental Upgrading Processes In Prosecco and Valpolicellamentioning

confidence: 99%

“…As seen earlier in this article, the viticulture area expanded dramatically in the 2010s in both Prosecco and Valpolicella – followed by moratoria on new plantings. Other scholars have already highlighted the problematic nature of that they call ‘viticulture sprawl’ in the Prosecco DOCG area – with vineyard expansion replacing traditional cropland, grassland and woodland (Basso, 2019; Basso and Vettoretto, 2020). Something similar is also occurring in Valpolicella.…”

Section: Environmental Upgrading Processes In Prosecco and Valpolicellamentioning

confidence: 99%

The horizontal governance of environmental upgrading: Lessons from the Prosecco and Valpolicella wine value chains in Italy

et al. 2023

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Much of the literature on environmental sustainability in global value chains (GVCs) focuses on how ‘lead firms’ (usually global buyers or retailers) can improve the environmental conditions of production among their various layers of suppliers. This approach focuses on the vertical governance dynamics of environmental upgrading along with GVCs. In our contribution, we emphasize the role of horizontal governance as a driver that underpins environmental upgrading processes. These horizontal elements include institutional support, pressure from civil society groups and political dynamics at the local level – which have been relatively overlooked in this literature so far. We examine environmental upgrading in Italian wine value chains, focusing on the fast-growing but environmentally-contested Prosecco and Valpolicella districts. Our analysis suggests that firms within the same industry may follow different processes of environmental upgrading – through certification, going ‘back to tradition’, technological innovation and/or as an articulation of local politics – also depending on their size. We conclude that horizontal governance is playing a more important role than previously thought in shaping environmental upgrading and provide some suggestions for future research in this realm.

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Reversal sprawl. Land-use regulation, society and institutions in Proseccotown

Cited by 13 publications

References 26 publications

The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia

The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia

Pesticide contamination of freshwater ecosystems: mapping vulnerable areas and mitigation scenarios in the Prosecco DOCG wine production area

The horizontal governance of environmental upgrading: Lessons from the Prosecco and Valpolicella wine value chains in Italy

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