Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Lee, Richard; Lockshin, Larry

doi:10.1177/0047287511418371

Cited by 90 publications

(82 citation statements)

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“…Baloglu [30] found that the higher the familiarity with a destination, the more positive the perceptions of it, both in the cognitive and affective dimensions. Another study a decade later echoed that finding, showing that higher familiarity correlated with more positive destination images [35]. Familiarity may moderate the relative influence of different kinds of antecedents on attitudes or images and on the influence of both image and attitude on a tourist's behavior [36].…”

Section: The Moderating Effect Of Familiaritymentioning

confidence: 99%

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Kim

Kwon

2018

Sustainability

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Abstract:The aim of this study was to investigate country image and attitudes on Tanzanian tourists' intention to visit Korea. It also aimed to examine the moderating effects of destination and product familiarities in the relationship between country image and attitudes on future visit intention. We utilized data collected from 350 college students in Tanzania and found that participants' cognitive image of Korea significantly influenced their affective image, in turn affecting attitudes toward country, products, and cuisine. Attitudes toward country, products, and cuisine, in turn, had positive effects on visit intention. We also showed the moderating effects of destination and product familiarities among the interrelationships.

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Section: The Moderating Effect Of Familiaritymentioning

confidence: 99%

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Kim

Kwon

2018

Sustainability

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“…Destination image continues as a major area of study (Lee & Lockshin, 2012;Li & Stepchenkova, 2012) in perceptions-related tourism CB research. Similarly, perceived service quality remains another topical area of research in tourism where perceptions are of importance.…”

Section: Perceptionsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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“…In fact, a desire to combine the two fields together has recently been exhibited (Lee & Lockshin, 2012;Zhou & Zhou, 2013). For example, Elliot's (2008) study conceptualized the relationships among PCI and TDI constructs and measured empirically their relationships.…”

Section: Introduction and Purposementioning

confidence: 99%

A study on country images, destination beliefs, and travel intentions: A structural equation model approach

Lindblom

Lehtonen

et al. 2017

Journal of Tourism Research

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This study explores how individuals' cognitive and affective country images influence destination beliefs, and how these beliefs are associated with individuals' travel intentions. With the product country image and tourism destination image literature, we develop four hypotheses that are tested using structural equation modeling. We use a sample of 605 Japanese respondents. Our results indicate that the cognitive country image is positively associated with the affective country image. The findings suggest that both the affective and cognitive country images are positively related to the destination beliefs, and the destination beliefs are positively associated with the travel intentions.

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Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Cited by 90 publications

References 50 publications

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Consumer behaviour in tourism: Concepts, influences and opportunities

A study on country images, destination beliefs, and travel intentions: A structural equation model approach

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