Service identification is one of the biggest challenges in implementing a service-oriented architecture. Current service identification methods (SIMs) rely on business process descriptions to elicit business perspective. However, service identification requires a level of business process documentation only found on organizations mature on business process modeling. In this context, master data (core enterprise information concepts, needed across different business processes, organizational units and applications across the organization) can be used as alternative input to business process. This work proposes a SIM that uses master data and logical data models as inputs. The proposed method also uses artifact-centric modeling technique to detail master data lifecycle and business rules within it.