The reaction of [Ru(H)2(N2)2(PCy3)2] (1) with β-diketiminate stabilised hydrides of Al, Zn and Mg generates a series of new heterobimetallic complexes with either H2 or N2 ligated to the ruthenium centre. Changing the main group fragment of the M•Ru-N2 (M = Al, Zn, Mg) complexes can subtley alter the degree of binding, and therefore activation, of the diatomic ligand as evidenced by the v(NºN) absorptions in the infrared data. Experimental and computational data rationalise this tunable binding; decreasing the electronegativity of the main group from Al > Zn > Mg infers greater ionic character of these M•Ru-N2 complexes, this in turn results in greater destabilisation of the frontier molecular orbitals of ruthenium and therefore greater back-donation from Ru(4d) → π*(N2).