“…Three important prerequisites exist for the evaluation of A/A: (1) the fraction of the dye actually bound to clay in a suspension must be determined by dialysis, ultrafiltration, or spectrophotometric titration; (2) the number of the species of dye bound on clay particles and the bound spectrum of each species must be determined; (3) the numbers and directions of the optical transition dipole moments of, preferably, each bound species, or at least the free dye species, must be available from either the stretched film dichroism or quantum-mechanical calculation. Above all, the orientational behavior of the clay particle must be clarified in the absence of the dye beforehand, by working on the electric birefringence of montmorillonite K10 (hereafter abbreviated as MK-10) in aqueous media, which is colorless and, hence, no electric dichroism is observed (19,20). The disklike MK-10 particle was found to be easily oriented by applied electric fields, with its orientation direction transforming from the symmetry axis to the plane, showing a saturation at field strengths near and above 3 kV/cm.…”