2021
DOI: 10.15421/192119
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Review and Comparison of Multi-Method and Mixed Method Application in Research Studies

Abstract: Purpose: To explore the feasibility of using the multi-method and mixed-method in research studies by reviewing and comparing both methods. Design / Method / Approach: Using the literature, historical background on mixed-methods and multiple-methods design principles are collected and applied in this paper in a systematic review format. Findings: The major finding from this research is that incorporating quantitative and qualitative data in the form of a mixed or multi-method study has the potentia… Show more

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Cited by 29 publications
(20 citation statements)
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“…This study follows a sequential mixed-methods approach, specifically an exploration design; that is, qualitative followed by quantitative. This kind of design is adequate when the phenomenon is new and the researcher needs to explore it in depth (Vivek & Nanthagopan, 2021).…”
Section: Methodsmentioning
confidence: 99%
“…This study follows a sequential mixed-methods approach, specifically an exploration design; that is, qualitative followed by quantitative. This kind of design is adequate when the phenomenon is new and the researcher needs to explore it in depth (Vivek & Nanthagopan, 2021).…”
Section: Methodsmentioning
confidence: 99%
“…The latter was contrasted with the information obtained from the questionnaires. In this way, the multi-method approach increases the validity and reliability of study findings [45].…”
Section: E Data Analysis Methodsmentioning
confidence: 99%
“…The first two stages allowed to identify the local authenticity of the destination and the related cultural aspects. To explore this issue, a mixed-method approach was implemented and different areas were investigated (Ramakrishnan and Yogarajah, 2021;Tashakkori and Creswell, 2007) and the following surveys were carried out:…”
Section: Methodsmentioning
confidence: 99%
“…The first two stages allowed to identify the local authenticity of the destination and the related cultural aspects. To explore this issue, a mixed-method approach was implemented and different areas were investigated (Ramakrishnan and Yogarajah, 2021; Tashakkori and Creswell, 2007) and the following surveys were carried out:analysis of reviews and evaluation of customers on online platforms (TripAdvisor and Google) to understand the users' opinions on the services offered by certain accommodations and leisure activities such as museums and hotels in Alagna Valsesia. It was decided to analyse only the negative reviews with 1–2 stars to understand if and what are the critical issues and with what incidence they occur in order to propose solution tools (Barbierato et al ., 2022; Renganathan and Upadhya, 2021; Su and Weichen, 2018).…”
Section: Methodsmentioning
confidence: 99%