Review of Adoption of Disruptive Innovative Practices in Medical Tourism in India

Sharma, Nityanand; Jain, Ashay; Gupta, P. K.; Sharma, Samidha Dwivedi

doi:10.18311/ajprhc/2017/15497

AJPRHC

2017

DOI: 10.18311/ajprhc/2017/15497

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Review of Adoption of Disruptive Innovative Practices in Medical Tourism in India

Nityanand Sharma

Ashay Jain

P. K. Gupta³

et al.

Abstract: The Indian Medical Tourism Industry is significantly adding nearly 3% to the total size of healthcare sector of India. Surgical techniques and healthcare technologies have undergone revolutionary changes in past four decades giving way to early adoption of disruptive innovative practices by the quality conscious and low cost medical tourism industry in India.

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2021

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Looking at the Future of Medical Tourism in Asia

Barat

2021

International Journal of Tourism and Hospitality Management in the Digital Age

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Despite the popularity of ‘medical tourism' (which involves travel to a foreign destination for primarily medical reasons) as a thriving global industry in recent times, a comprehensive model that emphasizes the decision-making process from the patient's perspective is lacking. In the current paper, the author develops a framework based on the protection motivation theory and designs a robust model, that focuses on how prospective Western patients intend to seek medical treatment in Asian countries. Through an extensive review of extant literature, the author presents five propositions involving key elements of the theoretical framework and makes insightful projections about the future of this flourishing industry. The author believes that this research will immensely benefit the hospitality industry and healthcare practitioners and patients.

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Looking at the Future of Medical Tourism in Asia

Barat

2021

International Journal of Tourism and Hospitality Management in the Digital Age

View full text Add to dashboard Cite

show abstract

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Review of Adoption of Disruptive Innovative Practices in Medical Tourism in India

Cited by 1 publication

References 17 publications

Looking at the Future of Medical Tourism in Asia

Looking at the Future of Medical Tourism in Asia

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