Review of Different Approaches for E-Commerce Website Ranking

Abstract

In recent years E-commerce industry has grown rapidly. With the assistance of data mining and its integration with Ecommerce technology, organizations are increasing their revenues day by day and they are able to attract new customers. Enterprises are deploying new strategies to retain or rebuild relations with their old customers and persistently focusing on new customers. By these strategies enterprises are permeating themselves. Keeping in mind the thought of blending of data mining and E-commerce a tool, "E-Commerce Website Priority Determination Tool" that can extract keywords, links, and HTML tags of various websites with comparable statistics, with the help of which data analyst can find out the problems areas or missing important links or keywords in their websites to restructure their websites. The purpose of this paper is to discuss some of the earlier proposed Ecommerce website ranking technology, models and concept of webpage recommendation.