2016
DOI: 10.1007/978-3-319-11815-4_208
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Review of Research on CSR in International Marketing: 1993–2013

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(1 citation statement)
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“…Based on signalling theory (Bulbulia and Sosis, 2011), online reviews are signalling factors and third party endorsements that might be trusted by a person (Courtney & Li, 2016). Most of previous researchers have taken online reviews as signals for readers, which were based on signalling theory (Eteokleous et al, 2016;Melo et al, 2016;Sparks et al, 2016). However, these signals are not useful unless the receiver considers them trustworthy (Mavlanov et al, 2016).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Based on signalling theory (Bulbulia and Sosis, 2011), online reviews are signalling factors and third party endorsements that might be trusted by a person (Courtney & Li, 2016). Most of previous researchers have taken online reviews as signals for readers, which were based on signalling theory (Eteokleous et al, 2016;Melo et al, 2016;Sparks et al, 2016). However, these signals are not useful unless the receiver considers them trustworthy (Mavlanov et al, 2016).…”
Section: Theoretical Frameworkmentioning
confidence: 99%