The pore structure and its complexity and heterogeneity control the occurrence states and fluidity of shale oil. The multifractal theory effectively characterizes the complexity and heterogeneity of the shale pore structure. In this study, serial technologies were applied to detect the pore systems of shale obtained from Dongying Sag, Bohai Bay Basin in China. The multifractal characteristics of the pore structure of the shale were analyzed based on its nuclear magnetic resonance (NMR) T 2 spectrum. The analysis results show that shale oil reservoirs can be classified into four types based on their T 2 spectra. Type I shales T 2 spectra show large p2 (1−20 ms), moderate p3 (>20 ms), but little p1 (<1 ms), characterized by large NMR and connected porosity, the lowest BET specific surface area (SSA), and the largest average pore throat diameter and S 1 contents. Large p2, moderate p1, and tiny p3 are the main distinctions of type II shales with the largest NMR porosity, large connected porosity, and BET SSA. The T 2 spectra of type III shales have large p1, moderate p2, and little p3, corresponding to large NMR porosity and BET SSA and the largest total organic content (TOC) and S 1 contents but lower connected porosity. Type IV shales have the most significant contents of micropores with the relatively largest p1 in the T 2 spectra characterized by the lowest NMR and connected porosity, the largest BET SSA, the lowest TOC, and S 1 contents but the largest clay mineral contents. Both types III and IV shales are unfavorable shale oil reservoirs. D q decreases monotonically as q increases, indicating the multifractal nature of shale pore structures. D 0 varies from 0.88 to 1.00 (mean: 0.95), and Δα ranges from 1.24 to 2.82 (mean: 1.79), suggesting complex and heterogeneous pore structures. Types I and II shales have lower D 0 values than types III and IV shales. Thus, type I organic-bearing massive felsic and type II organic-rich layered calcareous shales are favorable for shale oil reservoirs with large pores and large porosity. They have the least complex pore structures among the four shale types considered.