“…In the last decade, authors within the Mode 2 research community have supported the adoption of Mode 2 research methodologies and, more specifically, action research within disciplines such as operations management (e.g., Coughlan and Coghlan, 2002;Waring and Alexander, 2015;Avella and Alfaro, 2014;Hoss and Ten Caten, 2013;LaGanga, 2011) and supply chain management (e.g., Braz et al, 2011;Seuring, 2011;Ottmann et al, 2011;1 empirical research.…”