“…As mentioned earlier, this research adopted an open coding analysis technique, which is part of a grounded theory approach (Corbin & Strauss, 1990). Open coding analysis is widely applied in conducting content analysis for a set of academic papers (see finney & Corbett, 2007;Goode & Gregor, 2009;Grahlmann, Helms, Hilhorst, Brinkkemper, & van Amerongen, 2012) and is described as 'the process of breaking down, examining, comparing, conceptualising, and categorising data' (Corbin & Strauss, 1990, p. 61). Open coding is a process that aims to identify the concepts or key ideas that may be hidden within data and are likely to be related to a phenomenon of interest (Bhattacherjee, 2012).…”