“…Therefore, entrepreneurial competence is a key consideration for early-stage equity investors (Brush et al, 2012;Landström, 1998). The majority of entrepreneur-level investment criteria identified (Ferrati & Muffatto, 2019;MacMillan et al, 1985;Sudek, 2006) fall under the broad dimension of competence (e.g., education, experience, expertise, track record, market knowledge, preparedness) and competence-enhancing personality traits (e.g., persistence, commitment, resilience), while the minority fall under the broad dimension of potential for cooperation (e.g., coachability, likability, trustworthiness). This suggests that investors are more sensitive to information about the entrepreneur's competence than to information about the entrepreneur's cooperativeness.…”