Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

Francis, Sarah L.; Martin, Peggy; Taylor, Kristin Vanderlip

doi:10.34068/joe.49.06.08

Cited by 7 publications

(1 citation statement)

References 3 publications

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“…Penguatan konten pada website Program Studi Magister seringkali menghadapi kendala keterbatasan sumber daya, terutama dari segi finansial dan manusia (Francis et al, 2011;Suryanti & Sinaga, 2023). Proses pengembangan dan pembaruan konten memerlukan investasi anggaran untuk teknologi, penyediaan materi, dan pelatihan staf.…”

Section: Hambatan Dalam Penguatan Konten Website Studi Magister Komun...unclassified

Optimalisasi Isi Situs Informasi Magister Komunikasi Penyiaran Islam Universitas Islam Negeri Sumatera Utara Medan

Indra,

Ritonga,

Hasibuan

et al. 2024

jimik

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This research aims to determine the strengthening of the content of the Islamic Broadcasting Communication Master's Study website, North Sumatra State Islamic University, Medan. This research uses a descriptive qualitative approach. Data sources for this research include primary data in the form of interviews, observations, and secondary data in the form of documentary studies through literature reviews. Data collection was carried out through structured interviews, observation, and documentation. This research data analysis was carried out by reducing the data, presenting it, and verifying the data. The validity of the data was tested through triangulation techniques. The results of this research show that the content on the website of the Islamic Broadcasting Communication Master's Study Program at UIN North Sumatra Medan is very important to support a targeted and efficient user experience, as well as to promote the study program through marketing and branding strategies. Strengthening content faces obstacles such as limited resources, technological challenges, and lack of involvement of lecturers and students. To overcome this, strategies such as leveraging open source, ongoing training, participation incentives, systematic evaluation, automatic content updates, and accessibility optimization are needed. By applying multimedia theory and the latest technology, study programs can increase attractiveness, provide relevant information, and build a strong reputation at national and international levels.

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Section: Hambatan Dalam Penguatan Konten Website Studi Magister Komun...unclassified

Optimalisasi Isi Situs Informasi Magister Komunikasi Penyiaran Islam Universitas Islam Negeri Sumatera Utara Medan

Indra,

Ritonga,

Hasibuan

et al. 2024

jimik

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Making home-delivered meal programs relevant for today’s aging adult

Rudolph

Francis

2020

J Public Health (Berl.)

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Revising Diabetes Programming for Black Men and Their Families

Hurt

Francis

Seawell

et al. 2020

Global Qualitative Nursing Research

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Type-2 diabetes has increased 160% for African American males in the United States. This two-part study’s purpose was to apply social marketing theory to understand the Type-2 diabetes education needs of men in Iowa. Study One was a preference assessment of Type-2 diabetes education strategies. Four African American men participated in a series of four focus groups and indicated that they were interested in diabetes prevention programming with their families but not in having it labeled as diabetes education. Participating men would rather increase their physical activity as opposed to tracking their food intake. As a follow-up to this study, nine other African American males took part in Study Two, which used cooking demonstrations and recipe taste-testing with the men to examine their relationship to food in the context of managing their Type-2 diabetes. The findings of both studies, which provided insight into these African American men’s lifestyle as related to their Type-2 diabetes, could be useful for nursing professionals who have a critical role in navigating cultural, gender, and family norms while developing care plans, offering patient education, and promoting quality of life.

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Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

Cited by 7 publications

References 3 publications

Optimalisasi Isi Situs Informasi Magister Komunikasi Penyiaran Islam Universitas Islam Negeri Sumatera Utara Medan

Optimalisasi Isi Situs Informasi Magister Komunikasi Penyiaran Islam Universitas Islam Negeri Sumatera Utara Medan

Making home-delivered meal programs relevant for today’s aging adult

Revising Diabetes Programming for Black Men and Their Families

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