“…The second element is strategy -the 'deliberate, planned activation of mental associations, which is the province mainly of elites.<xen> 2 </xen> Word choice, information distribution and withholding, and timing are among the strategic resources (Entman, 2003, p. 422). Entman draws on Althaus et al (1996) and Althaus (2003) when he argues that for most journalists it is about their ability to 'produce 'good stories' that protect and advance their careers and that accord with their self-images as independent watchdogs' (Entman, 2003, p. 422). More far-sighted are the strategic aspirations among 'investigative journalists, pundits, and editorial writers, who may strategize in hopes of shaping policy' (Entman, 2003, p. 422).…”