2013
DOI: 10.1177/1080569913506253
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Revisiting a Genre

Abstract: Infographics exist on nearly any topic you can imagine, proliferating in the digital age with social media. As this genre continues to explode in the business scene, business and professional communication instructors can no longer ignore showing their students infographics. After first defining the genre and outlining how it situates itself within business and professional communication, this article offers two approaches to increase awareness and exposure of infographics for students. The first focuses on an… Show more

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Cited by 59 publications
(22 citation statements)
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“…Analysis and interpretation of business charts (De Rycker, 2001) Infographics (Toth, 2013) Persuasive…”
Section: Classroom Implementationmentioning
confidence: 99%
See 1 more Smart Citation
“…Analysis and interpretation of business charts (De Rycker, 2001) Infographics (Toth, 2013) Persuasive…”
Section: Classroom Implementationmentioning
confidence: 99%
“…Of course, we still may assign a bad news letter; however, the focus of the assignment will be to apply a range of competencies (depending on how far along we are in the semester) and to reinforce the overall principles of goals oriented and receiver centric. Furthermore, we provide a mix of messages when teaching each competency (e.g., (Toth, 2013) Persuasive Shark tank pitch: Students prepare a persuasive presentation and accompanying written materials to convince an investor to back their product or company.…”
Section: Classroom Implementationmentioning
confidence: 99%
“…One special caveat of infographics is that they are static rather than dynamic. Displays that can adjust instantaneously with user input, known as interactive data displays, are related to but distinct from infographics (Rawlins & Wilson, in press;Toth, 2013). Both display information, but infographics are not adjustable by the audience.…”
Section: Defining Infographicsmentioning
confidence: 99%
“…Using a combination of colors, images, and linework, an infographic's producer can use design techniques to shape the audience's reaction about a given topic. As a result, infographics offer audiences the "illusion of trustworthiness" because of their visual nature and statistical information (Toth, 2013). People ascribe more credibility to images than text alone (Kostelnick & Roberts, 2010;Kimball & Hawkins, 2008;Tufte, 2003;Kienzler, 1997;Schriver, 1997).…”
Section: Consumptionmentioning
confidence: 99%
“…Diversos formatos de visualização são utilizados com o objetivo de facilitar o aprendizado. Dentre eles, um formato que tem ganhado popularidade no contexto educacional é o infográfico (contração do termo em inglês information graphic) (Lee & Kim, 2016;Toth, 2013). Infográficos unem elementos de design a dados para ajudar a transmitir informações de modo objetivo (Smiciklas, 2012).…”
Section: Introductionunclassified