In this paper we study the crack initiation in a hyper-elastic body governed by a Griffith-type energy. We prove that, during a load process through a time-dependent boundary datum of the type t → tg(x) and in the absence of strong singularities (e.g., this is the case of homogeneous isotropic materials) the crack initiation is brutal, that is, a big crack appears after a positive time t i > 0. Conversely, in the presence of a point x of strong singularity, a crack will depart from x at the initial time of loading and with zero velocity. We prove these facts for admissible cracks belonging to the large class of closed one-dimensional sets with a finite number of connected components. The main tool we employ to address the problem is a local minimality result for the functionalwhere Ω ⊆ R 2 , k > 0 and f is a suitable Carathéodory function. We prove that if the uncracked configuration u of Ω relative to a boundary displacement ψ has at most uniformly weak singularities, then configurations (u Γ , Γ ) with H 1 (Γ ) small enough are such that E(u, ∅) < E(u Γ , Γ ).