This work-in-progress examines an oral presentation competition for engineering students, Presentation Idol for Engineering Students (Idol). The aim of Idol is to motivate students and engage them in the process of building crucial communication skills through a fun, competitive, industry-oriented event. In a brief review of engineering communication literature and an analysis of pre-and post-Idol surveys, we attempt to elucidate what motivates engineering students to complete in Idol. This is a case study specific to Idol, so it is not meant to provide generalizable results.
What is Presentation Idol?Idol is organized by three instructors teaching communication courses for the civil, mechanical, and electrical engineering technologies at a polytechnic institute in western Canada. The Idol competition is geared specifically for engineering students. Although Idol is organized by communication instructors, it is not part of any courses, and students are not required to participate. Instead, Idol is advertised on campus and online, and eligible students can go to the Idol website's registration page to sign up free of charge.
How did Presentation Idol begin?In the fall of 2010, the three instructors were brainstorming ideas on how to motivate engineering students to hone their oral presentation skills and showcase their engineering talents in a fun, competitive arena, and Presentation Idol for Engineering Students was born. The first event was held in the spring of 2011, with over $2,000 in prize money. After the success of the inaugural event, Idol was held again in May, 2012, and with industry support, the prize pool for the 2012 competition grew to over $3,300. The next Idol competition for spring, 2013 is currently being planned. Having started as a simple idea for an extra-curricular activity, Idol is now on its way to becoming an ongoing event at the institute.
Marketing the CompetitionPage 23.486.2Word of mouth among the students, posters displayed around the campus, and a dedicated website for Idol are the most useful marketing methods.
Eligibility and Registration ProcessStudents must be currently enrolled in an engineering program and have taken at least one communication course through our communication department. Registration is done online and is limited to 40 contestants. Time allotted for presentations is 6-10 minutes, with topics related to engineering, sustainability, or the environment.
Planning for the Preliminary and Final CompetitionsPresentations occur in four rooms, with 8-10 presenters. The top 2 in each room move on to the championship the following week. We suggest 3 (minimum 2) judges per session and 1 moderator to introduce the speakers. For the final event, we have videographers record the 8 finalists' presentations.
Preparing Refreshments, Door Prizes, and GiftsTo make the event special, we provide gift bags and snacks for participants and judges. We also provide light refreshments for the audience, participants, judges, and moderators, and door prizes for the final event.