Revisiting heterogenous social desirability bias in consumer willingness to pay for food carbon label: Social norms and environmental concerns

Xiong, Hang; Hu, Wuyang; Xu, Meng; Zhan, Jintao

doi:10.1016/j.foodpol.2024.102690

Food Policy

2024

DOI: 10.1016/j.foodpol.2024.102690

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Revisiting heterogenous social desirability bias in consumer willingness to pay for food carbon label: Social norms and environmental concerns

Hang Xiong,

Wuyang Hu,

Meng Xu

et al.

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2024

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Cited by 2 publications

References 76 publications

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Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase

Zhang,

Jiang,

et al. 2024

Sustainable Development

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One approach to alleviate poverty is to identify and allow consumers to purchase poverty alleviation products (PAPs) from low‐income agricultural producers in rural areas. We explore whether consumers' attribution of the cause of poverty affects their purchase intentions for PAPs. We differentiate consumer attribution into situational and dispositional and find that situational attribution does not affect purchase intentions, whereas dispositional attribution negatively does. Furthermore, we find that consumer attitudes toward the government's consumption poverty alleviation (CPA) policies may mediate the direct impact of poverty attribution on PAP purchase intention. Consumers generally value CPA policies consistent with their attribution and the mediation effect strengthens the direct effects. This study offers insights into consumer purchase of products designed to fight poverty and provides policy recommendations that can mobilize poverty reduction through product development and consumer endorsement.

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Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase

Zhang,

Jiang,

et al. 2024

Sustainable Development

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Carbon and Environmental Labelling of Food Products: Insights into the Data on Display

Trebbin,

Geburt

2024

Sustainability

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The food system has been in focus as one of the major drivers behind the environmental and climate crisis. In this context, there is a growing need for more transparent and reliable information on the environmental impacts of food production and consumption as part of the transition process towards more sustainable food systems. Stakeholders along the food supply chain are confronted with multiple requirements and systems as the demand for environmental reporting at the product, company, and country level increases all at the same time. Simultaneously, consumers are often more interested in the sustainability of the food products they consume. While there is currently a lack of coherent supranational or even national legislation regulating methodological procedures, private initiatives for the environmental and carbon labelling of food products have developed rapidly. This article finds that most labels are characterised by a lack of transparency, clarity, and comprehensibility. Examining 14 labels, mainly from the German food retail market, we found a puzzling variety of data sources and methodologies used to calculate the values and claims displayed. We highlight this variety in data sources and footprint values by looking at milk and beef as case studies.

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Revisiting heterogenous social desirability bias in consumer willingness to pay for food carbon label: Social norms and environmental concerns

Cited by 2 publications

References 76 publications

Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase

Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase

Carbon and Environmental Labelling of Food Products: Insights into the Data on Display

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