Revisiting Sport and Tourism Interrelationships: The Case of Cameroon

Nyikana, Siyabulela; Economics, South Africa; Tichaawa, Tembi Maloney

doi:10.30892/gtg.29229-504

Cited by 8 publications

(8 citation statements)

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“…Moreover, they should engage in capacity development to strengthen the operation of residents. The collaboration should develop a space to organize an activity to reduce the environmental and social impact from sport tourism [25,62,63,67,68]. In Japan, there is collaboration between places, regardless of whether they are sport tourist attractions or not, to increase travelling choices and activities in sustainable sport tourism [69].…”

Section: Venue Sustainabilitymentioning

confidence: 99%

A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism

2023

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An integration between the principles of supply chain management in sport tourism and a sustainability-balanced scorecard leads to the development of guidance and assessment criteria for a city to be a sustainable sport tourism destination. This paper aims to present a sport tourism sustainability management model (STSM) for the development of assessment indices when selecting a city to be developed as a sport tourism city. The model consists of five perspectives, namely the financial perspective, customer perspective, internal process perspective, learning and growth perspective, and sustainability perspective. By using the Delphi technique to obtain a consensus from experts, university lecturers, independent organizations/associations, and business entities in relation to sport tourism management, the researchers define elements to assess complex perspectives for the sustainable development of sport tourism. The results show that there are five perspectives and eighteen elements in relation to the sustainable development of sport tourism. All perspectives and elements have a high consensus, as measured by Kendall’s Coefficient of Concordance (W), of 0.488. To validate the model, the researchers examined the correlation among the five perspectives using a structural equation model and found that both the absolute fit and the incremental fit are satisfactory. As the model aligns and explains empirical data, it can support decision making for management teams, be used to effectively and efficiently draft a strategy for sustainable development in sport tourism, and improve the livelihoods of residents.

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Section: Venue Sustainabilitymentioning

confidence: 99%

A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism

2023

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“…The importance of the sport tourism sector is further emphasised by observations that sport tourism, as a tourism activity, is used to market host destinations owing to its ability to serve as a multi-purpose tool for development and marketing (Hinch and Higham, 2011;Uvinha et al, 2018). Additionally, the sector has been used by many countries as a development tool, and a vehicle for fast-tracking economic growth and as a regeneration tool for local economic development (LED) (Badurina et al, 2020;Nyikana and Tichaawa, 2020). Resultantly, many countries have sought to focus on revitalizing and relaunching sport tourism so as to fast-track economic growth in the face of the COVID-19 global pandemic and beyond.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, sport event tourism, which is an integral part of sport tourism, is considered a tourist attraction because sporting events attract tourists to host destinations and the events positively influence seasonality patterns as well as increased tourist numbers (Wise and Harris, 2017;Richelieu, 2018). Moreover, sporting events promote host destinations as attractive tourist attractions which influences repeat visits to the host destination (Kotus, 2016;Nyikana and Tichaawa, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Impact of COVID-19 on Small-Scale Sporting Events in South Africa

MCHUNU¹,

NYIKANA²,

Tichaawa³

2022

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This article evaluates the impact that COVID-19 has had on small-scale sporting events within the context of South Africa. To this end, it considers the impacts that the pandemic has had on these types of events, and reflects on the strategic direction in the management and organisation of these events going forward. To achieve this, a content analysis of existing frameworks and documentary analysis of government policies and strategies, coupled with interviews with stakeholders involved in the organisation and management of small-scale sporting events domain was conducted. Through a purposive sampling technique, as well as snowballing, key stakeholders in the small-scale sporting event domain were interviewed using a semi-structured interview schedule. The key findings revealed that small-scale sport events experienced great financial loss due to the global pandemic which resulted in some of these events having to cease their operations during the hard lockdown levels. However, the lessons learnt during these times have offered event organisers ideas and guidelines for dealing with future external shocks. A key observation is made for increased governmental support for small-scale sporting events in this regard. This research forms a basis for improved understanding of sport tourism, and specifically small-scale events especially in changing times.

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“…It has been proven that sport is a powerful tool to influence destination branding in order to achieve imaging and re-imaging objectives (Higham and Hinch, 2009;Knott and Hemmonsbey, 2015;. Specifically, the mega-event is argued to yield high levels of tourism, media coverage, prestige, and positive economic impacts for the host destination (Bob and Swart, 2010;Getz, 2012;Tichaawa and Bob, 2015;Nyikana and Tichaawa, 2018;Hritz and Cecil, 2019;Nyikana and Tichaawa, 2020). have critically revealed that nation branding benefits linking to socio-economic, political, and tourism were experienced by South Africa when hosting the 2010 FIFA World Cup Games.…”

Section: Introductionmentioning

confidence: 99%

“…The research dispensation on destination branding through sport for developing, African nations remains limited, thus presenting a knowledge gap for the emerging Cameroon brand when drawing on best practices for destination branding through mega-event hosting. Furthermore, while previous studies on the Cameroon brand have been conducted in the contexts of responsible tourism (Bama and Tichaawa, 2015), visitor profiles (Achu et al, 2015), business tourism (Tichaawa, 2017 and2021) and sport tourism development (Swart et al, 2018;Nyikana and Tichaawa, 2020;Nyikana et al, 2021), no study has explicitly focused on destination branding. This study thus addresses this theoretical gap by applying destination brand constructs to the Cameroon brand.…”

Section: Introductionmentioning

confidence: 99%

Destination branding though major sporting events: The case of the 2021 Africa Cup of Nations in Cameroon

Tichaawa¹,

HEMMONSBEY²

2022

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The study elicits visitor perceptions on the destination brand of Cameroon through sport event hosting. The nations' brand is often reduced to its geo-political and socio-economic status, and it becomes challenging for Cameroon to overcome this powerful negative discourse. Sport events are proven to be a powerful vehicle for changing perceptions and reimaging nations. This study employed a quantitative approach to data collection whereby face-to-face survey questionnaires were conducted with sport event spectators (n=465) at the AFCON tournament to determine the brand images held in the minds of visitors and moreover to determine the consequential effects on destination branding. Results of the study not only reveal that positive brand imagery is linked to cultural diversity but that it also demonstrates strong associations to sport brand positioning. The results further expose elements of branding challenges linked to policy development and leadership. This research holds key significance for destination brand stakeholders in terms of utilising appropriate marketing strategies in event promotions. It also supports existing destination branding constructs linked to brand image and brand positioning.

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Revisiting Sport and Tourism Interrelationships: The Case of Cameroon

Cited by 8 publications

References 0 publications

A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism

A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism

The Impact of COVID-19 on Small-Scale Sporting Events in South Africa

Destination branding though major sporting events: The case of the 2021 Africa Cup of Nations in Cameroon

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