Revisiting the criticisms of rational choice theories

Herfeld, Catherine

doi:10.1111/phc3.12774

Cited by 13 publications

(5 citation statements)

References 85 publications

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“…First, the theories used to derive a conceptual model are not without limitations. We argue that RCT was very relevant to our specific research focus and can still be applied in future CC research as it still seems to be useful to predict consumer decisions (Logan et al, 2018; Vale, 2010; Zhu et al, 2018) and it actually provides multiple variants (Herfeld, 2022). However, RCT is often criticized for making unrealistic assumptions without considering consumer preferences and limitations (Lehtinen & Kuorikoski, 2007).…”

Section: Discussion and Contributionsmentioning

confidence: 99%

Revisiting antecedents to collaborative consumption in the context of dual role consumers

Małecka,

Mitręga,

Pfajfar

2023

J of Consumer Behaviour

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The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual‐role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi‐theoretical perspective, we propose a conceptual model that incorporates rational choice theory to explain consumers' beliefs. This model also integrates a sociocultural perspective and establishes a link between consumers' beliefs, their attitudes toward CC, and their intentions to participate in CC, by employing the Beliefs‐Attitudes‐Intentions framework. A study conducted on a sample of 501 individuals involved in CC as both providers and consumers found a significant and positive relationship between CC attitudes and intentions. In addition, the study found that age negatively influences this relationship, suggesting that the strength of the relationship varies depending on the age of the participants. The effect of risk of property damage, self‐utility, and eco‐utility on CC attitudes and intentions is significant. The relationship between trust and CC intention is fully mediated by CC attitude. However, consumer resistance to CC only has a positive direct effect on CC intention, but not on CC attitude. No evidence was found that perceived helpfulness of CC has an influence on attitudes toward CC and the desire to participate in CC. The results of this study suggest that for experienced individuals who both consume and provide in the CC context, the decision to continue to participate in CC can be considered a rational choice.

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Section: Discussion and Contributionsmentioning

confidence: 99%

Revisiting antecedents to collaborative consumption in the context of dual role consumers

Małecka,

Mitręga,

Pfajfar

2023

J of Consumer Behaviour

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“…According to the RCT, people make decisions in an effort to maximize their utility and advantages [89]. According to the framework, digitization gives decision-makers improved access to data and insights, enabling them to make more informed and logical decisions.…”

Section: Rational Choice Theory (Rct)mentioning

confidence: 99%

Impact of Digitalization on Process Optimization and Decision-Making towards Sustainability: The Moderating Role of Environmental Regulation

Peng,

Ahmad,

Irshad

et al. 2023

Sustainability

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Digitalization has brought a significant improvement in process optimization and decision-making processes, in particular in pursuing the goal of sustainability. This study examines how digitalization has affected process optimization and decision-making towards sustainability, focusing on Pakistan’s manufacturing sector. This study also examines the moderating role of environmental regulations between digitalization and sustainable practices. This study is based on quantitative methodology. Purposive sampling was used to gather primary data from 554 managers and engineers working in manufacturing industries in Pakistan through a closed-ended questionnaire. Smart PLS was used for data analysis. The findings show digitalization’s positive and significant influence on process optimization and decision-making. The results also show that environmental regulations have a significant moderating effect on the digitalization of processes and decision-making towards sustainability practices. The findings provide a guideline for industries, decision-makers, and researchers for developing strategies that effectively use digitalization for sustainability and assist in achieving the Sustainable Development Goals (SGD-9, SGD-11, SGD-12, and SGD-13).

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“…The Rational Choice Theory has limitations in that it emphasizes on individual or personal decisions, omitting the role of social and cultural influences in decision-making (Herfeld, 2022). There could be a possibility that cultural factors, as well as social factors, could prompt people to make use of telecentres besides the availability of smartphones.…”

Section: Rational Choice Theorymentioning

confidence: 99%

Why do people use telecentres in the age of mobile technologies? Answers from Malawi

Kapondera,

Mtambo

2023

E J Info Sys Dev Countries

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Telecentres provide access to Information and Communication Technonology (ICT) services to disadvantaged communities. With the coming of mobile technologies such as smartphones, some services that telecentres provide such as internet can easily be accessed through mobile technologies. This, therefore, questions the relevance of telecentres in the age of mobile technologies. Two main questions exist: are telecentres still relevant? If yes, why do people still use telecentres in the age of mobile technologies? This paper aims at answering these questions. It also discusses the challenges that users face in using telecentres. Qualitative data were collected from telecentre users and managers of two telecentres in Malawi through focus groups and interviews. Gioia methodology was used to analyze the data. The study reveals four main reasons why people still patronize telecentres: (i) to socialize with fellow users; and (ii) that it is cheaper to access services in the telecentre as compared to using smartphones for the same services; (iii) telecentres provide services compatible with users' needs such as library services and computers; (iv) and to attain ICT skills some of which are applied in using smartphones. However, users face numerous challenges such as limited space within telecentres and unreliable power. The study is valuable as it provides insights into why governments should continue investing in telecentres. It also comes at a right time when the government of Malawi plans to abandon the community telecentre model to adopt the school managed model that may limit the number of users thereby limiting the benefits of telecentres in the presence of mobile technologies.

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Revisiting the criticisms of rational choice theories

Cited by 13 publications

References 85 publications

Revisiting antecedents to collaborative consumption in the context of dual role consumers

Revisiting antecedents to collaborative consumption in the context of dual role consumers

Impact of Digitalization on Process Optimization and Decision-Making towards Sustainability: The Moderating Role of Environmental Regulation

Why do people use telecentres in the age of mobile technologies? Answers from Malawi

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