A detailed electronic phase diagram of perovskite-type oxides Sr 1-x La x FeO 3 (0 ≦ x ≦ 0.5) was established by synchrotron X-ray diffraction, magnetization, and transport measurements for polycrystalline samples synthesized by a high-pressure technique. Among three kinds of helimagnetic phases in SrFeO 3 at zero field, two of them showing multipleq helimagnetic spin textures tend to rapidly disappear in cubic symmetry upon the La substitution with x less than 0.1, which accompanies the loss of metallic nature. On the other hand, the third helimagnetic phase apparently remains robustly in Sr 1-x La x FeO 3 with x higher than 0.1, followed by merging to the spin/charge ordered phase with x ~ 1/3. We propose an important role of itinerant ligand holes on the emergence of multipleq states and a possible link between the third (putative singleq ) helimagnetic phase in SrFeO 3 and the spin/charge ordered phase in Sr 2/3 La 1/3 FeO 3 .