There are low levels of research productivity among higher education institutions (HEIs) in Africa, which will likely compromise the continent's development agenda if not addressed. This study intends to develop a research framework to create a strategic roadmap that leverages leadership perspectives to foster a thriving research culture and contribute meaningfully to Tanzania's growth and development. We conducted a qualitative study involving higher education policy makers, senior university officials and academic staff from four sampled universities and two non‐university institutions that regulate Tanzania's higher education sector. The secondary data sources supported us in assessing the current state of research in Tanzanian HEI and the way forward. A thematic analysis revealed seven themes: research governance; capacity development strategy; reinforcement strategy; collaboration, networking and teamwork; establishment of research centres; dissemination strategy; and institutionalisation of research activities that can increase research productivity in the Tanzanian HEI context. This research adds to the literature on HEIs by identifying contextual strategy that can enhance research promotion in Tanzania and guide other African countries. In today's global information economy, research production is critical to the viability of HEIs and national development. This research aims to equip HEI leaders with a customised framework to help them direct their institutions towards research excellence and innovation.Context and implicationsRationale for this studyTanzania recognises the pivotal role of research in achieving socioeconomic objectives. The research productivity of higher education institutions (HEIs) is crucial in addressing local issues and fulfilling national agenda.Why the new findings matterThe findings reveal novel strategies for promoting research and how institutionalising them will enhance research engagement and productivity.ImplicationsThe research framework acts as a strategic guide for HEI policy makers that informs on how to encourage faculty and scholars and generate a better research output. The study shows how HEIs can institutionalise research, making it a part of its culture and mindset. The study has implications for the authorities and government bodies also, as the research productivity has a socio‐economic impact on national development.