Revitalizing Rural China: Research on The Development Status and Communication Strategy of Geographical Indication Brands with A Case Study of Jingyang Fu Tea

Abstract

Geographical indications of agricultural products are legal signs used to identify distinctive agricultural products from specific regions, with the product’s name being linked to its geographical origins. Since 2008, China has been managing the geographical indications of agricultural products, turning ordinary crops such as fruits and vegetables into geographical indication brands. This management approach not only promotes rural economic development but also accelerates rural industry development. This research aims to analyze factors that limit agricultural product development and present a communication strategy using the case of Jingyang Fu Tea to explore how to promote the long-term development of the tea industry in the specific context of China’s rural revitalization.