“…69 Matthias Neumann argues that among Young Communist (Komsomol) youth, at least in the 1920s, who were subjected to posters, with officials stating "Komsomol is the enemy of drunkenness, Komsomolt'sy must not drink," the battle was lost very early on because, on the one hand, they resisted government policy as either an "element of protest and resistance to the regime's pursuit of social control," while on the other hand, official discourse on what was right or wrong was confused. 70 The failure of these anti-alcoholic poster campaigns to transform the uncultured masses into upstanding Soviet citizens illustrates the fact that the Soviet state was ultimately unable to assert its dominance over the individual, so it gradually became more hostile and coercive in its approach, which deepened the degree of failure.…”