The reservoir water level in the Three Gorges Reservoir (TGR) of the Yangtze River is adjusted between 145 m and 175 m throughout the year. The landslide below the reservoir water level bears periodic dynamic seepage pressure on the basis of the original steady-state water pressure. In the process of rising reservoir water levels in particular, the effective stress on the sliding zone soil below the reservoir water level line is reduced, and the sliding zone soil shows an unloading state. In order to study the creep characteristics of landslides in a reservoir area, direct shear creep tests of the sliding zone soil in the Huangtupo landslide in an unloading state were carried out in this study. The test results show that the creep characteristics of the sliding zone soil are obvious. The creep curve of the sliding zone soil presents an attenuation creep stage with low shear stress, which is mainly manifested as an elastic creep. However, with the increase in the shear stress, the creep curve of the sliding zone soil presents a steady creep stage, which is mainly manifested as viscoelastic creep. The nonlinear creep characteristics of the sliding zone soil are related to the creep time, stress level, and soil porosity. The longer the creep time, the greater the stress level and the denser the soil, the more obvious the nonlinear creep characteristics of the sliding zone soil. In this study, the Burgers model was used to fit the creep curve of the sliding zone soil, and the fitting effect was good, which indicates that the Burgers model can sufficiently describe the unloading state creep characteristics of the sliding zone soil in the Huangtupo landslide.