Rhetoric and Capitalism: Rhetorical Agency as Communicative Labor

Greene, Ronald Walter

doi:10.1353/par.2004.0020

Cited by 90 publications

(30 citation statements)

References 26 publications

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“…Rather than an exhaustion of the image, an increasingly insatiable thirst is generated toward the ever more rapacious consumption of images. Contemporary architectural culture can be seen to operate by way of "communicative labor" (Greene, 2004;2007), which can be identified as a component of "immaterial" and/or "cognitive labor," which as Maurizio Lazzarato explains is that labor which produces the informational and cultural content of a commodity, or that labor which is dedicated to fixing aesthetic norms, tastes, fashions, consumer norms, and thence opinions (Lazzarato, 1996, p. 133). Emerging networks of information and communication generate new logics of representation at a distance that operate as noopolitical apparatuses, systems which emerged with the onset of mass-media at the end of the nineteenth century, and which can be discovered in such seemingly innocuous forms as the daily newspaper (Hauptman and Neidich 2010, p. 12).…”

Section: The Real-estate Image Of Thoughtmentioning

confidence: 99%

Local Real(i)ties: A Contemporary Image of Thought

Frichot

2017

Artifact

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Noopolitics is a neologism that designates how minds (nous) come to think collaboratively at the scale of populations, a phenomenon facilitated by increasingly sophisticated information societies and their capacity for instantaneous electronic communications. Noopolitics complements the already well-established term biopolitics, which designates how the lives and deaths, and general health and well-being of individuals are managed at the scale of populations through practices of governance. What happens when a noopolitics rigidifies, what kinds of effects does it produce? A dogmatic Image of Thought understood as an ossified status quo takes hold, over-determining how people think together and about themselves, and about their worlds, including their local environment-worlds. In relation to an expanded understanding of the spatialities of feeling that architecture contributes to, this essay will focus in particular on the noopolitics at work in the production of architectural imagery where it becomes indistinguishable from real-estate imagery. The compelling case this essay will address is the emergence of the styled real-estate image in the Stockholm context where a large proportion of rental properties have been quite abruptly released onto the real-estate market place over just the last ten years. What is remarkable about the flood of images that have been made available for consumption is their consistency, even their homogeneity, and while Stockholm, with a focus on the inner city island of Södermalm, may prove to be a special case, what is aptly demonstrated through a noourbanography that attempts to map these images is how a dogmatic Image of Thought has taken hold that drives what a local population comes to expect in terms of the curation of their homes and local neighborhoods.

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Section: The Real-estate Image Of Thoughtmentioning

confidence: 99%

Local Real(i)ties: A Contemporary Image of Thought

Frichot

2017

Artifact

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“…I refer here to Cloud 2009, Greene 2004, Cloud, Aune, and Macek 2006. I refer here to Cloud 2009, Greene 2004, Cloud, Aune, and Macek 2006.…”

Section: Department Of Communication North Carolina State Universitymentioning

confidence: 99%

Orator-Machine:

May

2012

Philosophy &Amp; Rhetoric

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Oratorical practice may be viewed as the material enactment of a philosophy of class struggle. Drawing on the work of Gilles Deleuze and Félix Guattari, I propose “orator-machine” as a concept-term to describe speech making in the context of the open exterior of interconnected human and nonhuman machinic assemblages in capitalist modernity. My argument is based on a reconsideration of a single address, delivered by William D. “Big Bill” Haywood in 1911 at the Cooper Union in New York City. Reading Haywood against the grain—as a conceptual innovator—allows me to demonstrate a mode of analysis that affirms the philosophical quality and ontological politics of oratorical performance.

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“…The most widely known, explicitly dialectical positions on agency in rhetorical studies, however, are those of James Arnt Aune, Dana Cloud, and other Marxist critics. For example, critical of certain posthumanist theories of agency (namely, those of Greene 1998; 2004; 2007), Cloud, Macek, & Aune (2006) argue that social groups, especially class‐based groups, harbor a capacity for political action grounded in their material circumstances:…”

Section: Agency In Rhetorical Studiesmentioning

confidence: 99%

Agentic Orientation as Magical Voluntarism

Gunn

Cloud

2010

Communication Theory

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In this essay we argue that the rhetoric of Foss, Waters, and Armada's recent work on ''agentic orientation,'' as well as the rhetoric of the popular bestselling DVD and book The Secret, are typical of ''magical voluntarism.'' Magical voluntarism is an idealist understanding of human agency in which a subject can fulfill her needs and desires by simple wish-fulfillment and the manipulation of symbols, irrelevant of structural constraint or material limitation. Embracing magical voluntarism, we argue, leads to narcissistic complacency, regressive infantilism, and elitist arrogance. A more materialist and dialectical understanding of agency is better.

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Rhetoric and Capitalism: Rhetorical Agency as Communicative Labor

Cited by 90 publications

References 26 publications

Local Real(i)ties: A Contemporary Image of Thought

Local Real(i)ties: A Contemporary Image of Thought

Orator-Machine:

Agentic Orientation as Magical Voluntarism

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