“…This tendency is also prevalent in New Zealand. Negative labels assigned to Māori, argues Smith (2012), functioned in similar fashions (Barnes, Taiapa, Borell, & McCreanor, 2013;Bishop, 2003;Kernot, 1990: Kingfisher, 1999Quince, 2007;Wetherell & Potter, 1992;Whaanga, 1990). Used as an instrument of cultural invasion, education was employed to establish a mono-cultural society wherein Māori were to be Europeanised (Chile, 2006).…”