Rhetorical shadows: The conceptual representation of incongruent shadows

Schilperoord, Joost; Weelden, Lisanne van

doi:10.1080/13875868.2017.1298113

Cited by 7 publications

(3 citation statements)

References 21 publications

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“…Finally, we demonstrated that the BA-construction intersects with a hierarchy of caused-change constructions. These patterns and their relations provide 11 A third visual construction that is capable of suggesting caused-change is discussed in Schilperoord and Van Weelden (2018), and operates on incongruent shadow depiction. The ad in question is one for an energy supplement and shows a young, energetically running woman dressed in sports outfit.…”

Section: Discussionmentioning

confidence: 99%

Before: Unimodal Linguistics, After: Multimodal Linguistics. A Parallel Architecture Account of a Multimodal Construction

Schilperoord

Cohn

2022

Cogn. Semant.

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This paper adopts a construction-grammar approach to multimodal meaning. We provide a detailed analysis of the Before-After-construction used frequently in advertisements, cartoons and Internet memes. We demonstrate that parts of its generic ‘caused-change’ meaning is compositional, and rendered independently from what is overtly expressed by concrete instances of the pattern. The latter hence build on an abstract multimodal construction whose form elements are paired idiosyncratically with meaning, just like linguistic constructions proper. We show that non-standard instances of the Before-After-construction represent deviations based on a systematized standard Before-After-construction. Finally, we argue that the Before-After-construction belongs to a broader inheritance hierarchy of two-image multimodal construction types, while also providing one amongst several options to convey caused-change. Altogether, we demonstrate that multimodal expressions instantiate similar properties as unimodal expressions both across form and meaning.

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Section: Discussionmentioning

confidence: 99%

Before: Unimodal Linguistics, After: Multimodal Linguistics. A Parallel Architecture Account of a Multimodal Construction

Schilperoord

Cohn

2022

Cogn. Semant.

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“…That is, the shadow reveals the 'true nature' of its caster (the topic of the message) (for rhetorical shadows, cf. Schilperoord and Van Weelden, 2018).…”

Section: From 'Computer Virus' To 'Go Viral'mentioning

confidence: 99%

Reality bites: How the pandemic has begun to shape the way we, metaphorically, see the world

Abdel-Raheem

2021

Discourse & Society

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Since the onset of the coronavirus pandemic, there have been thousands of articles on the use of metaphor to describe the crisis. A Google search yields more than 7000 hits. Indeed, an avalanche of metaphors has already been used to describe the Covid-19 pandemic. From war and oceanic metaphors to the dreaded phrase ‘ramping up’, the language and images used by politicians, journalists, scientific experts, commentators, artists, comedians, and meme-makers to understand the crisis are not neutral constructs. But far more disappointing than the use of inappropriate or politically incorrect metaphors is the fact that there is no single scholarly article that systematically studies the influence of the pandemic on cognition, especially metaphorical conceptualization. That is, how has the coronavirus pandemic changed the meaning of home, love, Halloween, social media platforms, and so on for us? Technically speaking, how has the crisis triggered, prompted, or simply facilitated the selection and employment of particular conceptual metaphors or their linguistic and non-linguistic manifestations? This article, based on a large-scale corpus of political cartoons, aims to answer that question – how the pandemic itself becomes a metaphor. I show that various different metaphor targets (including WAR, ISRAEL, TURKEY, DONALD TRUMP, BENJAMIN NETANYAHU, ARAB DICTATORS, THE KUWAITI NATIONAL ASSEMBLY, THE JORDANIAN CABINET, THE IRANIAN REGIME, MILITANT GROUPS, POVERTY, RACISM, CALENDAR, CORRUPTION, INJUSTICE, RUMORS, POLITICAL ASSASSINATIONS, THE GLOBE, THE UNION JACK, THE EUROPEAN UNION, THE US FAR RIGHT, THE 50 STARS OF THE AMERCAN FLAG, US-RUSSIAN RELATIONS, HOUSEWIVES, PERSONAL BELONGINGS, LOVE, QURBAN BAYRAM, CHRISTMAS, HALLOWEEN, ARABIC DRAMA, SCHOOL BAG, AWARENESS, and SOCIAL MEDIA COMPANIES such as Facebook, among many others) are all explained with reference to coronavirus-related terms or the source domain of CORONAVIRUS/VACCINATION. The sheer frequency of occurrences of CORONAVIRUS metaphors (a total of 175 out of 497 relevant multimodal cartoons, that is, more than 35%) demonstrates and makes a case for the necessity to examine the effect of context, in particular topical news and physical circumstances, in the cognitive linguistic study of creative metaphor. In short, the results provide initial evidence that new viruses and diseases such as Covid-19 have a negative and significant effect on cognition (or shape societies’ worldviews).

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“…Shadows are always present but, depending on the object and how the light is cast, their shapes and sizes change, and they can become more and less visible. Shadows draw attention to the casting object, the source of light, and the surface on which they fall (Schilperoord & van Weelden, 2018). In this article, we approach family life as the surface on which institutional placement (because of its emotional and relational impacts) casts its shadows.…”

Section: Introductionmentioning

confidence: 99%

“My Whole Family Is Not Really My Family”—Secure Care Shadows on Family and Family Practices Among Young Adults and Their Family Members

Enell

Wilińska

2021

Journal of Family Issues

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This study based in Sweden explores family practices and family displays among young adults with a history of secure care, which limits and restricts contacts and therefore causes fundamental changes in relationships. Almost 10 years after institutional placement, narrations of 11 young adults and 11 nominated family members reveal ongoing struggles between imagined and lived realities of family. These struggles are revealed by memories and emotions evoked by the context of secure care and show how deeply the secure care penetrated their family lives. By using the metaphor of shadows, shadows of recalled horror of secure care (reflecting family displacement) and the pressure to make family work (reflecting restricting practices in secure care where only (birth) family were considered as family and relations of (natural) importance) are discerned. We call for more attention to the perversity of secure care arrangements, at both policy and institutional levels.

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Rhetorical shadows: The conceptual representation of incongruent shadows

Abstract: This article addresses the topic of conceptual representation of shadows. We analyze several examples of contemporary imagery, taken from advertising and cartooning, to shed light on the way shadow depictions are used as rhetorical devices.

Cited by 7 publications

References 21 publications

Before: Unimodal Linguistics, After: Multimodal Linguistics. A Parallel Architecture Account of a Multimodal Construction

Before: Unimodal Linguistics, After: Multimodal Linguistics. A Parallel Architecture Account of a Multimodal Construction

Reality bites: How the pandemic has begun to shape the way we, metaphorically, see the world

“My Whole Family Is Not Really My Family”—Secure Care Shadows on Family and Family Practices Among Young Adults and Their Family Members

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