Based on QCD sum rules we explore the consequences of a pure chiral restoration scenario for the ρ meson, where all chiral symmetry breaking condensates are dropped whereas the chirally symmetric condensates remain at their vacuum values. This pure chiral restoration scenario causes the drop of the ρ spectral moment by about 120 MeV. The complementarity of mass shift and broadening is discussed. A simple parametrization of the ρ spectral function leads to a width of about 600 MeV if no shift of the peak position is assumed.