“…Preexisting methods of this type include hydroacylation (which typically requires β-chelating groups to suppress decarbonylation), , “oxa-Heck” reactions (which are restricted to aryl transfer), − two reports of the reductive coupling of styrenes with anhydrides, , and, finally, recently reported formate-mediated reductive coupling–redox isomerizations of aldehydes and vinyl halides or triflates . Here, we report a method for the direct redox–neutral conversion of primary benzylic or aliphatic alcohols and butadiene (12 × 10 6 tons/year) to branched ketones via merged transfer hydrogenative carbonyl addition–redox isomerization. − These processes represent the first examples of rhodium-catalyzed carbonyl addition via hydrogen autotransfer. , …”