Despite having favorable energetics and tunable optoelectronic properties, utilization of BaTiO 3 (BTO) for photocatalytic reactions is limited by its absorption only in the ultraviolet region. To address this challenge, BTO is doped with iridium (Ir) to induce visible light absorption. The visible lightinduced photocatalytic H 2 generation efficiency is enhanced by 2 orders of magnitude on selective conversion of the Ir valence state from Ir 4+ to Ir 3+ . To understand such intriguing behavior, valence state-dependent changes in the optoelectronic, structural, and surface properties and electronic band structure are comprehensively investigated. The effect of electron occupancy change between Ir 4+ (t 2g 5 e g 0 ) and Ir 3+ (t 2g 6 e g 0 ) and their energetic positions within the band gap is found to significantly influence H 2 generation. Besides this, converting Ir 4+ to Ir 3+ enhanced the photocathodic current and lowered the onset potential. Results aid in designing photocatalysts to efficiently use low-energy photons for enhancing solar H 2 production in these emerging BTO-based photocatalysts. Collectively, the observations made in this work highlight the promising application of Ir 3+ :BTO in z-scheme photocatalysis.