“…The time‐resolved measurements of the excited states of the solutions and films, presented next, can provide us, at least in a qualitative way, a better understanding of the conformational states of the studied systems and their possible aggregation character (J‐type or H‐type, vide infra ) [36] . The red‐shift of the ABS band for the 3 d’ solution and film is still larger than the one for the 3 d solution (see the arrows in Figure 5 (II)), indicating a larger aggregation and, consequently, a higher delocalization or larger averaged conjugation length for this system; there is an inversion of their emission efficiencies, the corresponding Φ value for the 3 d solution is smaller than the one for the 3 d’ solution, contrary of was observed for the other pairs of isomer solutions [21] …”