“…Thus, the transfer between accounts matters, even though the money is theoretically fungible (abstracting from transaction costs). Thaler (1985) and Shefrin and Thaler (1988) pioneered the mental accounting literature, and several studies provide additional empirical evidence (Huffman and Barenstein, 2005; Abeler and Marklein, 2008; Choi, Laibson, and Madrian, 2009; Milkman and Beshears, 2009; Feldman, 2010; Karle, Kirchsteiger, and Peitz, 2015). In the domain of stock market investments, mental accounts are a necessary ingredient to explain the disposition effect (Odean, 1998), that is, the empirical phenomenon whereby investors hold on to unrealized capital losses.…”