Right Turns Only: An Evaluation of a Video-Based, Multicultural Drug Education Series for Seventh Graders

Freimuth, Vicki S.; Plotnick, Courtney A.; Ryan, Colleen E.; Schiller, Scott S.

doi:10.1177/109019819702400504

Cited by 16 publications

(4 citation statements)

References 3 publications

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“…If the predictors of substance use are in fact different across groups, then it would be expected that response to interventions would also vary. In one study, African American youth rated a multicultural drug prevention video intervention more highly than Whites, and there was some indication that the program had a greater impact on the behavioral intentions of AAs (Freimuth, Plotnick, Ryan, & Schiller, 1997). Similarly, numerous studies have shown that adolescents' perceptions regarding the prevalence and acceptability of substance use among their peers is one of the strongest predictors of substance use, and interventions that focus on altering these perceptions may be more effective than programs that target refusal skills (Donaldson, Graham, Piccinin, & Hansen, 1995;Donaldson, Graham, & Hansen, 1994;Hansen & Graham, 1991).…”

Section: Key Research Questionsmentioning

confidence: 99%

“…Similarly, despite the inherent appeal of using culture to enhance self-esteem and motivate positive behavior change, little is known about the feasibility (acceptance) or efficacy (salience) of culture-based interventions. Many programs have incorporated culture-based themes, but they have rarely been isolated experimentally, so the unique impact of the culture-based components is not well understood (Davis, Lambert, Cunningham-Sabo, & Skipper, 1995;Freimuth et al, 1997;Harrington & Donohew, 1997;Lalonde et al, 1997;Long, 1993;Maypole & Anderson, 1987;Nobles et al, 1993;Ramirez et al, 1997). It should be noted that some might contend the need for "controlled research" documenting the efficacy of such interventions is an Ethnocentric (and perhaps unnecessary) assumption to document what is intuitively known and inherently valuable.…”

Section: Key Research Questionsmentioning

confidence: 99%

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Cultural sensitivity in substance use prevention

Resnicow

Soler

Braithwaite

et al. 2000

J. Community Psychol.

590

562

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The rationale for targeted and tailored substance use prevention programs derives from essentially three observations: 1) differences in substance use prevalence rates across racial/ethnic groups; 2) differences in the prevalence of the risk factors for substance use across racial/ethnic groups; and 3) differences in the predictors of substance use across groups. This article provides a model for understanding cultural sensitivity as it pertains to substance use prevention. Cultural sensitivity is defined by two dimensions, surface and deep structure. Surface structure involves matching intervention materials and messages to observable, “superficial” characteristics of a target population. This may involve using people, places, language, product brands, music, food, locations, and clothing familiar to, and preferred by, the target audience. Surface structure refers to how well interventions fit within a specific culture. Deep structure involves incorporating the cultural, social, historical, environmental, and psychologic forces that influence the target health behavior in the proposed target population. For example, peer influences may exert a greater influence on substance use initiation among White and Hispanic than among African American youth, while parental influences may be stronger among African Americans. Whereas surface structure generally increases the "receptivity" or "acceptance" of messages, deep structure conveys salience. Techniques for developing culturally sensitive interventions, borrowed from social marketing and health communication theory, are described. © 2000 John Wiley & Sons, Inc.

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Section: Key Research Questionsmentioning

confidence: 99%

Section: Key Research Questionsmentioning

confidence: 99%

Cultural sensitivity in substance use prevention

Resnicow

Soler

Braithwaite

et al. 2000

J. Community Psychol.

590

562

View full text Add to dashboard Cite

show abstract

“…Pretesting at this stage provides direction for eliminating weaker approaches and identifying the most promising concepts, saving considerable time and money during production. Sometimes, entirely new concepts emerge from audience responses; original ideas are revised and refined, as in the case of concept testing feedback that heightened the realism of diverse student groups working together to create a drug prevention video (Freimuth, Plotnick, Ryan, & Schiller, 1997). Another advantage to pretesting rough concepts is the generation of words, phrases, and vernacular used by the intended audience so that appropriate language can be revised.…”

Section: Developing the Conceptmentioning

confidence: 99%

Guidelines for Formative Evaluation Research in Campaign Design

Atkin¹,

Freimuth²

2013

Public Communication Campaigns

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Public communication campaigns have achieved a varied record of success in influencing health and prosocial behavior as reflected by the diverse array of cases cited in this book. Designing and implementing effective campaigns requires a disciplined approach where the campaign team performs a thorough situational analysis, develops a theory-based but pragmatic strategic plan, and implements the creation and placement of messages in accordance with principles of effective media campaign practices. Moreover, diligent efforts are needed to enhance the working relationship between campaign designers and evaluators versus creative professionals who translate concepts in messages. A key role of the strategist in the collaborative process is to develop a framework for setting specifications and providing feedback as messages are prepared. Using a research-based approach in the public service domain is challenging when the mind-set of personnel in sponsoring organizations entails rigid advocacy of unpalatable, ideal behavior, devotion to politically correct message content, and self-indulgent artistic expression. Furthermore, specialists in domains such as health, environment, or altruism aren't always conscious of the fact that they differ substantially from their audiences in topical knowledge, values, priorities, and level of involvement, so they lack the perspective of the "average" person. Research data from samples of the intended audiences can help overcome the gulf between sender and receiver (see Dervin & Foreman-Wernet, Chapter 10). Over the life of a campaign, evaluation research encompasses collection of information about audiences at the formative stage, followed by process evaluation to assess implementation as the campaign unfolds, and finally summative evaluation to track campaign impact (see Valente & Kwan, Chapter 6; Salmon & Murray-Johnson, Chapter 7). Formative evaluation research inputs can enhance campaign effectiveness by guiding the development of sophisticated strategies and effective messages. This preliminary phase of research is useful for determining which approaches are most promising and for revealing whether certain components are ineffective or even counterproductive. According to Palmer (1981), DESIGN AND EVALUATION 54 formative research provides data and perspectives to improve messages during the course of creation. He divides this type of evaluation into two phases. The first involves preproduction research, "in which data are accumulated on audience characteristics that relate importantly to the medium, the message, and the situation within which the desired behavior will occur" (p. 227). The second type of formative research is production testing, also known as pretesting, in which draft prototype messages are evaluated to obtain audience reactions prior to final production. Public communication campaigners increasingly utilize elaborate formative evaluation techniques, particularly for major campaigns sponsored by government agencies, foundations, and organizations promoting health...

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“…Various attempts to reduce binge drinking have been implemented in Western Europe, trying to prevent such risky conducts from emerging in teenagers and young adults (Gallopel-Morvan et al, 2016; Jessor et al, 1991). For instance, Freimuth and colleagues (1997) used a video-based program for seventh grade in the United States including different types of drugs (e.g., for alcohol, the video mentioned risks linked to substance-abusing families). The video-based program significantly increased health knowledge and ability to criticize advertisements when compared to a classical program (i.e., role-playing, work booklets, and discussion).…”

mentioning

confidence: 99%

An Evolutionary Approach to Binge Drinking Impression Formation: A Cross-Cultural Comparison Between France and Peru

2020

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Evolutionary medicine proposes studying alcohol use and abuse through the lens of modern evolutionary theory. This study ( https://osf.io/p48 uw/) follows this approach and uses an evolutionary framework to predict how young adults (18–35 years old) form impression of a binge drinker. We predicted that displaying sexual dysfunctions (short-term risk) in a binge drinking video would negatively influence attitudes and expectations of a target when compared to cognitive (short-term risk) or long-term deficits. In the following studies, we use a Zahavian framework to understand and influence impression formation of a male binge drinker among women (intersexual selection) and men (intrasexual competition) participants in a subsequent task. Via a randomized experimental online study in France ( N = 177, M = 23.39 [4.91], 43.50% men) and a preregistered conceptual replication study in Peru ( N = 176, M = 25.61 [4.76], 53.41% men), women exposed to a binge drinking video—describing sexual impotence after a binge drinking episode—tended to downgrade attractiveness evaluation of the binge drinker. However, male participants were not impacted by the different types of signals displayed in the videos. These results show that evolutionary theory could help us understand impression formation in binge drinking context and call for gender-specific health messages.

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Right Turns Only: An Evaluation of a Video-Based, Multicultural Drug Education Series for Seventh Graders

Cited by 16 publications

References 3 publications

Cultural sensitivity in substance use prevention

Cultural sensitivity in substance use prevention

Guidelines for Formative Evaluation Research in Campaign Design

An Evolutionary Approach to Binge Drinking Impression Formation: A Cross-Cultural Comparison Between France and Peru

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