On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who
advocates for smaller government and free market enterprise, recruited on the University of Nebraska-Lincoln (UNL) campus. Members
of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh
public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students.
Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores
how the TPUSA incident at UNL was recontextualized in local and national media discourse, the ways in which the social actors and
events were framed, and its consequences. The authors show how these representations reinforce dominant neoliberal discourses
(which correlate with right-wing discourses) that negatively impact public education, providing a necessary counter to a populist
political climate in which anti-intellectualism reigns.