Rise of marigold floriculture, a new stirring door walk through economic, social, and entertainment factors in Eastern India: a combined approach of multi-group structural equation modeling and cluster analyses

This study investigated the nexus among the profitability, sales, and willingness to pay (WTP) more for weather index-based agricultural insurance premiums of flower farmers. In addition, the effect of sociodemographic and farm characteristics of flower farmers on their WTP more for insurance premiums was also estimated. A total of 160 flower farmers were selected from Bangladesh using the purposive random sampling technique. Propensity score matching technique was employed to identify the sales difference depending on WTP for insurance premiums while the profitability differences of flower farmers were assessed from different points of view. A binary logistic regression model was used to estimate the effect of sociodemographic and farm characteristics of flower farmers on their WTP more for insurance premiums, while a Likert scale was used to identify the major problems faced by flower farmers. Flower growers are willing to pay a higher premium for insurance when their sales decline. Farmers with lower profitability show a greater WTP higher insurance premiums, whereas those with relatively higher profitability are less inclined to do so. Farmers’ WTP more for insurance premiums decreases with age, education, and farm area, while farmers’ WTP more for insurance premiums increases with experience, training, earning members, marigold farming, and consciousness about natural calamities, pests, and diseases. The most significant problems faced in flower production are high input costs, demand fluctuation, pest and disease attacks, price fluctuation, and loss of production. Thus, the introduction of crop insurance in flower farming may increase profitability and reduce the exposure to risks involved in flower farming. The involvement of younger and more trained farmers in flower farming will increase their WTP more for insurance premiums.

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Productivity Analysis and Employment Effects of Marigold Cultivation in Jammu, India

Kaur

Bhat

Sadik‐Zada

et al. 2022

Horticulturae

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The present study addresses the potential of marigold cultivation in terms of income and employment effects in the subtropical region of Jammu. Within the field research, we have surveyed 100 marigold farmers from Jammu and Kathua districts of Jammu Region. The region is of special interest in terms of economic development due to disproportional unemployment rate and high level of poverty. The study finds that marigold cultivation exhibits strong employment and income linkages. Marigold cultivation generates employment opportunities of 124.84 man-days (MD) in a season in comparison to 85.37 MD of rice and 49.58 MDs of wheat. Hence, marigold farming could create more and better-paid rural employment possibilities for peasants and lead to a substantial reduction of the poverty headcount ratios. Furthermore, the Cobb–Douglas production function-based econometric specification shows that farmyard manure (FYM), fertilizers, plant protection, and machine hours have a statistically significant positive effect on marigold yield. The second source of the growth of marigold cultivation is the replacement of subsistence farming with a focus on wheat and rice by marigold farming. We find that this kind of growth does not endanger food security in Jammu and Kathua districts. On the contrary, the growing level of income of the rural population could enhance market demand and a greater willingness to pay for the local agri-food sector and assure a greater level of food security.

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Rise of marigold floriculture, a new stirring door walk through economic, social, and entertainment factors in Eastern India: a combined approach of multi-group structural equation modeling and cluster analyses

Cited by 4 publications

References 32 publications

The status and natural impact of floriculture production in Ethiopia: a systematic review

The status and natural impact of floriculture production in Ethiopia: a systematic review

Weather index-based agricultural insurance for flower farmers: Willingness to pay, sales, and profitability perspectives

Productivity Analysis and Employment Effects of Marigold Cultivation in Jammu, India

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