The South Yanchuan block is the deepest developed high-rank coalbed methane (CBM) field in China, the geological conditions in this block are complex and the main controlling factors of CBM content are various. Thus, a decision-making model of the potential of deep high-rank coalbed methane resource based on geographical information system (GIS) and weighted linear combination (WLC) is established, the influence of geological conditions on CBM content is analyzed, the favorable areas of CBM potential are divided. Results show that the buried depth, coal rank and hydrodynamic condition in the coal seam are dominant factors that control the gas content on a block scale, while the gas content has a weak correlation with maceral composition, coal thickness and the effective thickness of the overlying strata. The study area is divided into five units according to the natural breaks method, i.e., the extramely favourable area, the favourable area, the relatively favourable area, the normally favourable area and the unfavourable area, which account for 14.23%, 22.23%, 24.77%, 25.08% and 13.70% in area, respectively. The extramely favourable area is located in the northwestern of the South Yanchuan block, which is considered to be the key exploration and development area. The study will deepen the understanding of the control of CBM potential in south Yanchuan Block, and is of practical significance for CBM recovery in this area.