2010
DOI: 10.1016/j.jet.2010.02.006
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Risk aversion and optimal reserve prices in first- and second-price auctions

Abstract: This paper analyzes the e¤ects of buyer and seller risk aversion in …rst and secondprice auctions. The setting is the classic one of symmetric and independent private values, with ex ante homogeneous bidders. However, the seller is able to optimally set the reserve price. In both auctions the seller's optimal reserve price is shown to decrease in his own risk aversion, and more so in the …rst-price auction. Thus, greater seller risk aversion increases the ex post e¢ ciency of both auctions, and especially that… Show more

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Cited by 67 publications
(49 citation statements)
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“…Also shown are the 45 degree line, which would correspond to subjects bidding exactly their value, and three different equilibrium bidding lines, which result from applying the equilibrium bid function (5) to the various -values corresponding to the choices from the Holt-Laury questionnaire. 9 In particular, the top panel of Figure 4 shows exit prices for risk averse bidders, i.e. subjects that chose the safe lottery 7, 8, or 9 times on the Holt-Laury questionnaire.…”
Section: Resultsmentioning
confidence: 99%
“…Also shown are the 45 degree line, which would correspond to subjects bidding exactly their value, and three different equilibrium bidding lines, which result from applying the equilibrium bid function (5) to the various -values corresponding to the choices from the Holt-Laury questionnaire. 9 In particular, the top panel of Figure 4 shows exit prices for risk averse bidders, i.e. subjects that chose the safe lottery 7, 8, or 9 times on the Holt-Laury questionnaire.…”
Section: Resultsmentioning
confidence: 99%
“…Papers relating to the analysis of risk aversion in general winner-pay auction environments are Maskin and Riley (1984) and Matthews (1987), both discussing risk-averse bidders' behaviour in auctions, Esö and White (2004), analysing precautionary bidding in auctions, and Esö and Futó (1999), who derive the revenue-optimal strategy for a risk-averse seller, and Hu, Matthews, and Zou (2010) who discuss reserve prices. The existing analyses of asymmetric auctions, for instance Amann and Leininger (1996), Lizzeri and Persico (2000), Maskin and Riley (2000), Fibich, Gavious, and Sela (2004), Parreiras and Rubinchik (2010), Kirkegaard (2012), or Kaplan and Zamir (2012), typically employ asymmetric distributions (or supports) while we use our idiosyncratic varianceaversion parameter.…”
Section: Literaturementioning
confidence: 99%
“…In first price auctions risk aversion also tends to reduce the optimal reserve price because aggressive bidding does not have to be induced with the help of a high reserve price (Riley and Samuelson (1981), Hu, Matthews, and Zou (2010)). Knowing bidders' risk aversion is therefore crucial for auction design.…”
Section: Introductionmentioning
confidence: 99%