Risk Aversion of Public Service Marketization Based on Fuzzy Analytic Hierarchy Process

Abstract

With the development of China’s economy, people’s demand for public services is increasing. While meeting the public better through marketization, it is also easy to lead to some risks. The purpose of this study is to use the fuzzy analytic hierarchy process (FAHP) to evaluate the risk of public service marketization and make effective measures to avoid it. This study selects the Public Gymnasiums in different districts of our city as the research object and selects one as the nationalized public service place and the other as the market-oriented public service place. In this study, the amount of service, service equipment, service supervision status, and people’s score under the situation of nationalization and marketization is used as the evaluation indexes of public service marketization. At the same time, combined with the fuzzy analytic hierarchy process (FAHP), the risks to the normal operation of the place after marketization are summarized. The results show that the turnover of the nationalized public service places is about 40 million yuan in the past five years, and the capital flow rate gradually decreases from 1.5%; while the market-oriented turnover reaches the maximum of 90 million yuan, the capital flow rate also rises to 2.21%. However, with the marketization, the scores are high and low. This shows that the marketization of public services leads to the improvement of service items and the increase of service charges. The conclusion is that the marketization of public services will have certain risks, but with the control and fine adjustment of enterprises, it is gradually supported by the public.

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