Risk Communication

Abstract

This entry provides an introduction to risk communication. It defines risk communication as symbolic activities of individuals, groups, and institutions for identifying, understanding, and managing risk to individuals and society. On this basis, this entry focuses on risk message design, risk communication audiences, and key theoretical models. To understand risk communication, one must consider the capabilities of different kinds of messages, the receivers of the information, and interaction between these entities. Because reducing risk requires not only modifications of individual behaviors but also changes in societal conditions, this entry discusses the societal risk reduction motivation model which provides a multilevel perspective of social and structural contexts surrounding risk. Further attention to societal processes surrounding risk is necessary to promote public health and avoid unintended outcomes. Social media‐based social movements may also be an avenue where future risk communication theory, research, and action converge.