As the impacts of climate-change on resource-dependent industries manifest, there is a commensurate effort to identify and implement strategies to reduce them. Yet, even when useful knowledge and tools exist, there can be poor adoption of adaptation strategies. We examine the reasons behind sub-optimal adoption of seasonal climate forecasts by graziers for managing climate variability. We surveyed 100 graziers in north-east Queensland, Australia and examined the influence of adaptive capacity, resource-dependency and forecast-perception on uptake. Technical perceptions were not important. Strategic skills, environmental awareness and social capital were. Results suggest that social factors (but not technical factors) are significant. These insights are important for adaptation planning and for maximising the resilience of communities and industries dependent on climate-sensitive resources.