Risk Management of Social Media Using in Higher Education

Abstract

The use of social media in university is inseparable from social media. This research discusses the importance of organizations that take reactive risk to manage social media, because of financial problems for managing funds needed to overcome problems related to the organization. This research focuses on how organizations especially universities need social media. The information used in this study includes four components, namely: (i) Use of Social Media, (ii) Perceived Use Risk, (iii) Policy Implementation, and (iv) Technical Training and Control. This research uses descriptive research which discusses quantitative, which uses multiple linear regression based method with SPSS Version 25. The data used in this study are primary data. The technique of collecting data uses the method of distributing questionnaires using Google forms. There were 93 respondents from 18 state and private universities in the DKI Jakarta area, namely employees and lecturers from each of these universities. The results in this study indicate that there is an intervening effect that occurs on the influence of the Use of Social Media and Perception of Use Risk on Training and Technical Control through Policy Implementation.